PTM announces PTM London Roadshow 2025 in Collaboration with PBBC
Pakistan Travel Mart (PTM), the country’s leading tourism, travel, and hospitality platform, is set to go global with its first-ever PTM Roadshow – London, organized in collaboration with the Pakistan Britain Business Council (PBBC) from 6th – 8th November, 2025.
As part of the strategic build-up to the 5th Annual Edition of Pakistan Travel Mart 2026, the London Roadshow marks a major milestone in PTM’s international outreach—connecting Pakistan’s tourism stakeholders with global industry leaders, investors, and travelers.
PTM London Roadshow aims to spotlight Pakistan’s diverse tourism landscape and strengthen strategic collaborations with UK-based travel professionals, tour operators, and tourism boards. The series of events—scheduled across 6-8 November, 2025—will include focused engagements, networking sessions, and presentations showcasing Pakistan’s tourism potential across multiple segments including religious, adventure, technology, and cultural tourism.
“This Roadshow is not just about promotion—it’s about creating partnerships that last,” said Adeeba Khalid Jadoon, Chief Marketing Officer, Pakistan Travel Mart. “As we take PTM beyond borders, our goal is to position Pakistan as a forward-facing, dynamic, and inclusive destination in the global tourism conversation.”
Key objectives of the PTM London Roadshow include:
- Promoting PTM 2026 to a global audience and driving international participation.
- Engaging the UK’s Sikh community to highlight Pakistan’s rich Sikh heritage and religious tourism routes.
- Facilitating B2B interactions between Pakistan’s Destination Management Companies (DMCs) and UK counterparts.
- Strengthening cooperation with Visit Britain and other UK tourism institutions for joint initiatives.
- Showcasing the upcoming UK Pavilion at PTM 2026, emphasizing technology, sustainability, and innovation in travel.
PTM London Roadshow represents a pivotal next step in Pakistan’s tourism development journey—moving from regional success to global impact. Through this initiative, PTM continues to bridge markets, foster understanding, and amplify Pakistan’s presence in international tourism media.
Organized under the vision of connecting Pakistan to the world through travel, the London Roadshow underscores PTM’s commitment to building long-term global partnerships and strengthening Pakistan’s position as an emerging tourism hub.
Get Involved
If you are a travel professional, tourism board, or stakeholder interested in participating in the PTM London Roadshow, connecting with Pakistan Travel Mart, or exploring partnership opportunities, we’d love to hear from you.
Email: info@pakistantravelmart.co
Phone: +44 7398 667267
